The lenses that make up SEE NEW NOW communicate vital business and interpersonal concepts simply and memorably. Once you have read a lens or two (which you can do here), we believe that you will quickly recognize their uses. They help individuals see things differently, they inspire groups to breakthrough insights, and they can change the way entire organizations think.
They’re based on a simple fact, once simply stated by Peter Drucker: "Insight lasts; theories don’t."1
Having worked with practically every top business thinker for the past 25 years,2 we know the theories pretty well. Many of them are incorporated into the lenses in simple ways. But more importantly, we are convinced that a little insight, memorably presented, can make a very big difference. So we have packaged some compelling insights with the following qualities:
They’re quick : Each one can be read and appreciated in just a few minutes.
They’re powerful : The story in each lens is memorable in itself, and solid examples deepen understanding. It’s not for nothing that top business leaders and thinkers say that SEE NEW NOW "packs one heck of a wallop" (Steve Kerr3) and has "the power to turn the ordinary into the extraordinary and the extraordinary into the truly amazing." (Robert Cooper)
They’re sticky : The stories and their lessons "will stay with you for a long, long time," as Adrian Slywotzky has said about them.
They’re deep : They "transform the confusing complexity of the business world into beguiling simplicity, without losing anything in the translation," as Steve Lundin has said.In addition, we have provided support for using them most effectively through the Lens Expanders we have developed and the application examples provided at this website from consultants, trainers, and leaders who have applied the lenses.
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1. Quoted in Rubin, Harriet, "Peter's Principles," Inc. magazine (March 1, 1998).
2. The authors of SEE NEW NOW, Jerry de Jaager and Jim Ericson, are, respectively, the education director and the founder/CEO of The Masters Forum, which many have called America’s best executive-education speaker series. Since The Masters Forum’s founding in 1987, we have hosted speakers that include Peter Drucker, Jim Collins, Tom Peters, Gary Hamel, Rosabeth Moss Kanter, Tamara Erickson, Michael Hammer, John Kotter, Judith Bardwick, Benjamin Zander, Larry Keeley, Robert Cooper – and over two hundred others.
3. See full text of all endorsements here.