 The Gorilla in the Midst
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The Gorilla in the Midst In a demonstration that has now been repeated hundreds of times, experimenters asked groups of people to observe a videotape and count how many times a basketball is passed among a group of students. While the students are passing the ball a person in a gorilla costume walks slowly among them, stops, turns to the camera, thumps his chest, and then walks on. The vast majority of observers don't notice the gorilla, because they are so fixated on counting the passes. It’s probably wise to ask two questions regularly: What are we not seeing that could make a difference? And, what are we seeing that’s only part of a larger, more important, or more useful way of understanding what’s going on? We request your respect for the copyrighted nature of these materials. If you intend to distribute them in electronic or printed form, please enter a quantity at the bottom of this page equal to the number of people to whom you will be distributing the copies or files. Download for personal use: $2.99
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