The Homunculus
Your brain has a very inaccurate image of how your body is put together, because it’s based on how many nerve endings different parts of your body have. Scientists call that mistaken self-image the “homunculus.” Organizations and individuals often have similarly inaccurate self-concepts, resulting from a similar phenomenon – what information they pay attention to and what they disregard.
        When your perception of yourself doesn't square with reality,
        problems follow.

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